Users will soon have a fresh option that enables them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread launch. This development coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a term for substandard, bulk-generated content that is typically absurd or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to give people the power to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its app identified as AI-generated. Collectively, more than 100 million media items are submitted to the platform daily, making AI-generated material a minor part of its complete catalog.
User Control Features
Users will be able to reduce or increase the volume of AI-generated videos they view by using the topic control setting in the app and choosing “AI-generated content”. Other topics that can already be controlled under the tool include current affairs, style, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines require creators to label “realistic” AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Additionally, the platform will from now on attach an artificially created watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This step is aimed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2m awareness program for professionals and organizations to produce educational content about ethical AI use. This initiative will assist charitable organizations specializing in educating computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid discussion over intentions to cut jobs for hundreds of review team members in the United Kingdom. The company is set to reduce 439 jobs in its trust and safety division in London, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would remain essential, but AI can shield workers by filtering out the most distressing content ahead of it is viewed by humans. The company reported a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
